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Google Ads Video Professional Assessment Exam Sample Questions (Q30-Q35):

NEW QUESTION # 30
To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

A. You'd use click-through rate.
B. You'd use conversion tracking.
C. You'd use smart bidding.
D. You'd use Custom Intent Audiences.

Answer: B

Explanation:
A: You'd use conversion tracking.
Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.
This provides insights into the effectiveness of your video ads in driving conversions.
The other options are not directly related to measuring sales.

NEW QUESTION # 31
The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

A. Test multiple variants of their ads, and make sure they're at least 10 seconds long.
B. Test multiple variants of their ads, and make sure they're less than 10 seconds long.
C. Use only one version of their ad, and make sure it's less than 10 seconds long.
D. Use only one version of their ad, and make sure it's at least 10 seconds long.

Answer: A

Explanation:
A: Test multiple variants of their ads, and make sure they're at least 10 seconds long.Testing multiple ad variants allows for optimization based on performance.
Longer ads (at least 10 seconds) provide sufficient time to convey the message and encourage donations.

NEW QUESTION # 32
If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

A. Non-skippable in-stream ads and bumper ads
B. Non-skippable in-stream ads and in-feed video ads
C. Skippable in-stream ads and in-feed video ads
D. Skippable in-stream ads and bumper ads

Answer: C

Explanation:
B: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content to explain the value proposition and encourage lead generation.
In-feed video ads capture users actively searching for information, increasing the likelihood of lead generation.
Bumper ads are too short to effectively generate leads.

NEW QUESTION # 33
After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

A. They should use the contact form to ask where potential customers learned about the restaurant.
B. They should ask their customers whether they've seen the videos.
C. They should enable Google Ads conversion tracking.
D. They should cross-check their ad schedule against when they received leads.

Answer: C

Explanation:
C: They should enable Google Ads conversion tracking.
Conversion tracking is essential for measuring the effectiveness of a leads campaign.
It allows the restaurant to see which ads and keywords are driving leads, enabling them to optimize their campaign.
While option D is useful, tracking conversions is the core first step.

NEW QUESTION # 34
A florist chain is looking to generate as much awareness as they can before their special roses go into bloom.
They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using
"Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and why?

A. 'Campaign total,' because Google Ads will spend their total budget faster than daily will.
B. 'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
C. 'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
D. 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.

Answer: D

Explanation:
B: 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will:Using a daily budget allows Google Ads to spend your budget more aggressively each day, maximizing impressions within the limited timeframe.
A campaign total budget will try to distribute the budget evenly, which is not ideal for a short, high-impact campaign.

NEW QUESTION # 35
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